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      Creating Google Drive Folders for Marketing Content

      ✅ Mission To establish a clear and repeatable structure for organizing marketing content files in both Google Drive and HubSpot. This ensures all marketing materials are easily accessible, properly labeled, and consistently formatted efficiently

      🎯 Desired Outcome

      • Folders are correctly named and categorized by blog type, date, and title.

      • Content templates are used and filled out accurately.

      • All assets (raw videos, edited videos, blogs) are housed in organized folders for each week.

      • HubSpot file storage mirrors the folder structure of Google Drive.

      🚫 Unacceptable Actions

      • Skipping the Pillar Blog setup for the first week.

      • Not using or duplicating the correct templates.

      • Using vague or inconsistent folder names.

      • Forgetting to set up both Raw and Edited folders.

      • Failing to match Google Drive folders in HubSpot.

      🛠 Step-by-Step Instructions

      🔹 1. Check the Marketing Calendar

      • Open the Marketing Calendar in Google Drive.

      • Review the current month to identify if Kelly (KDP) has already uploaded blog topics.

      • Take note of:

        • Pillar Blog → Always the first week of the month.

        • Supporting Blogs → All other weeks.

      🔹 2. Duplicate the Blog Template

      • Navigate to the Marketing Assets Folder in Google Drive.

      • Locate the templates:

        • Pillar Blog Template

        • Supporting Blog Template

      • Right-click → Make a Copy of the appropriate template for your week.

      • Rename the copy:

        Place the file in the appropriate monthly folder.
        [MM.DD.YY] – [Blog Title] (KDP)

        Example: 07.01.25 – 3 Tips to Improve Policy Retention (KDP)

      🔹 3. Fill Out the Blog Document

      Open the newly duplicated blog document and update the following fields:

      • Author: KDP

      • Date To Post: Use the exact week or date from the Marketing Calendar.

      • Keyword: Get this from the Marketing Calendar’s “Keyword” column.

      • 3-Minute Video Title: Add the planned title if applicable.

      🔹 4. Create Google Drive Folders

      Now, organize folders to store all content files associated with the blog.

      📁 In Google Drive:

      • Go to the Marketing Content Folder (inside your shared Google Drive).

      • Create two subfolders for each weekly blog:

        • Raw Video Folder

        • Edited Video Folder

      • Name each folder like this:

        For the Edited Video folder, always include “- Edited Video” at the end of the folder name after the blog title.
        [MM.DD.YY] – [Blog Title]

        Example: 07.01.25 – 3 Tips to Improve Policy Retention

      • Inside each, you’ll later store raw recordings, edited clips, and blog assets.

      🔹 5. Mirror the Folder Structure in HubSpot

      📁 In HubSpot:

      • Go to: Hubspot - Content > Files

      • Click: “Create Folder”

      • Use the same folder name as in Google Drive:

         
        [MM.DD.YY] – [Blog Title]

      • This folder will hold any HubSpot content elements like CTAs, graphics, and scheduled post media.

      🔄 Final Check