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How to Create Speaking Event Blog in WordPress

Mission:  To accurately create and publish speaking event blog drafts in WordPress using HubSpot task details, ensuring consistency, brand alignment, and timely promotion of Agency Performance Partners’ speaking engagements.

Desired Outcome

  • Speaking event blog is fully created and saved as a draft in WordPress
  • All event details are accurate and pulled directly from HubSpot
  • Canva feature image is properly designed and uploaded
  • Social media post is generated and ready for use
  • Task is reassigned for review with all components completed

Unacceptable Actions

  • Skipping review of HubSpot associated records
  • Using incomplete or incorrect event information
  • Not creating or uploading the correct Canva feature image
  • Publishing without saving as draft first
  • Failing to generate the social media post via ChatGPT
  • Not reassigning the task to the Marketing Manager

Step-by-Step Process

1. Access HubSpot Task

  • Go to HubSpot
  • Locate the automated task:
    “Create Speaking Event Social Media Post & Tag the Organization”
  • (SAMPLE Task below)

2. Review Associated Records

  • Open the task and check Associated Records
  • Identify the speaking event and agency/company details

3. Gather Event Information (HubSpot)

On the left side (bottom → Company section), collect:

  • Event Name
  • Organization Name
  • Event Location
  • APP Speaker Name
  • Type of Speaking Event
  • Speaking Start Date
  • Date to Post Announcement
  • Speaking Topics
  • Event URL

4. Create Canva Graphics

Go to Canva and update the following templates:

  • (Year) Speaking Event | Feature Image Template (for WordPress)
  • APP Speaking Event  (Year) (for Social Media Posting)

✔ Ensure:

  • All details match HubSpot exactly
  • Design is on-brand and clean

5. Create WordPress Event Draft

Add the following:

  • Title (Event Name)
  • Event details (based on HubSpot information)
  • Date, location, and topic
  • Event URL (if applicable)

6. Upload Feature Image

  • Download the WordPress feature image from Canva
  • Upload it as the Featured Image in WordPress

7. Save as Draft

  • Do NOT publish
  • Click Save as Draft

8. Create Social Media Post (ChatGPT Required Step)

Once the blog draft and graphics are complete, generate the social media caption using ChatGPT.

Prompt:

“Create a social media post: Agency Performance Partners very own SPEAKER'S NAME is excited to be speaking at EVENT NAME on DATE about TOPIC. In the post use hashtags and add the link https://bit.ly/appspeaking”

✔ Replace:

  • SPEAKER’S NAME
  • EVENT NAME
  • DATE
  • TOPIC

9. Reassign Task for Review

  • Return to HubSpot
  • Reassign the task to:
    Marketing Manager for review

Final Checklist

  • All event details pulled correctly from HubSpot
  • Canva images created (Feature Image + Social Post)
  • WordPress event created and saved as draft
  • Feature image uploaded
  • Social media caption generated via ChatGPT
  • Task reassigned to Marketing Manager