APP Delivery
      Back to home
      1. Help Center
      2. APP Delivery

      How to Create Weekly Posts on YouTube Community

      ✅ Mission To consistently deliver branded, timely, and engaging weekly posts on the YouTube Community tab that align with our overall marketing campaigns across platforms.

      🎯 Desired Outcome

      By following this process, you will ensure that:

      • YouTube Community posts go live on the correct day and time.

      • Captions and graphics match the campaign theme for the week.

      • The YouTube Community reflects a professional, consistent presence aligned with the agency’s marketing schedule.

      🚫 Unacceptable Actions

      To maintain professional standards and brand accuracy, avoid the following:

      • ❌ Uploading posts without scheduling them.

      • ❌ Posting with the wrong caption or unrelated image.

      • ❌ Scheduling posts outside of the Eastern Time Zone (New York Time).

      • ❌ Uploading all graphics in a single post instead of creating individual posts.

      • ❌ Skipping steps or publishing directly without review or confirmation.

      🧭 Step-by-Step Instructions

      Step 1: Open YouTube to Create a New Community Post

      1. Log in to the agency’s official YouTube channel.

      2. On the right-hand menu, click Your Channel.

      3. Navigate to the Community tab at the top.

      4. Click into the Post field where you can upload images and text.

      Step 2: Access the Marketing Folder for the Week’s Content

      1. Go to the shared Marketing Google Drive.

      2. Open the folder for the current month.

      3. Locate the folder labeled for the specific week you are preparing content for.

      4. Within that week’s folder, open:
        👉 “Weekly Post Social Media Content” document.

      Step 3: Get the Approved Graphics

      1. Open Canva and search for:
        👉 "YouTube Community Graphics - [Month]" or look for the correct folder. 

      2. Choose the graphics and download:

        • Download each graphic individually in PNG format.

        • Make sure the filename reflects the correct post or theme

      Step 4: Copy the Captions

      1. In the same “Weekly Post Social Media Content” folder, open the Google Doc with captions.

      2. Locate the captions that match each image you downloaded.

      3. Copy the appropriate caption and insert it into the YouTube post text box.

      Step 5: Create and Schedule the Posts on YouTube

      1. In YouTube → Post, click the Image icon.

      2. Upload the correct image.

      3. Paste the corresponding caption.

      4. Click the Clock icon to schedule the post.

      5. Set the date and time based on the weekly social schedule from HubSpot:

        • 📅 Day: Match the planned social day (e.g., BLOG ANNOUNCEMENT).

        • ⏰ Time: Match the scheduled post time from HubSpot (e.g., 10:00 AM EST).

      6. Double-check:

        • That the caption and graphic match.

        • That the post is scheduled in New York Time (Eastern Time).

      Repeat for each post of the week.

      Step 6: Confirm and Log Completion

      • After scheduling all posts, go back to the Community tab and double-check that each one appears in the “Scheduled” queue.

      • Cross-reference with HubSpot Social or your weekly task tracker to ensure nothing was missed.

      🧠 Pro Tips

      • Always preview your post before scheduling to ensure formatting looks correct.

      • If you're unsure about a caption or graphic, reach out to the marketing lead before publishing.

      • Save time by preparing all posts in one session and scheduling them back-to-back.