You have a new producer now what?
Your excited and the producer is excited! Now that we have a new producer we need to get some buzz that they are on your team! Here are some initial ideas to get them started:
- Make sure they are added to the team page of your website
- Get an updated headshot in brand with your agency
- Work with a professional writer to update their Linkedin Profile
- Post on Social Media about the new producer
- Get them an in brand email signature for use
- Shoot a video for them to post on LinkedIn with their announcement
- If they come from another industry (that they are hopping to insure) create a press release and get it out on PR Web so it's picked up in industry publications
- Get the word out to the network:
- Templated yet personal LinkedIn Messages
- Shoot individual and personal videos to email out to the network
- Identify podcasts and blogs you can alert for interviews
- Create a white paper or pillar page on your site with one problem your new sales person is passionate about solving so they can distribute it
- If local host a happy hour to invite people to engage with the new person
- Make an announcement on your personal Facebook your closest professional/business contacts can spread the word
- If you have an email list send out a blast email with their new contact information
- Get them company swag so they can be branded wherever they go!