Knowledge Base Article: How to Perform a Website Audit

Mission

To ensure every Agency Performance Partners website page is accurate, visually consistent, fully functional, and aligned with the company's branding standards before it is published or updated.

Desired Outcome

Every website page follows APP's design and branding standards.
All buttons, forms, and links work correctly.
Content is free of spelling and formatting errors.
Users can easily navigate the page and access the correct resources.
Any issues discovered during the audit are documented with direct links for correction.

Unacceptable Actions

Skipping sections of the website during the audit.
Assuming buttons or links work without testing them.
Ignoring spelling, capitalization, or formatting inconsistencies.
Leaving broken links or incorrect redirects undocumented.
Completing an audit without providing detailed notes for corrections.
Using a checklist other than the Website Master List Checklist.

Website Audit Process

Sample Pages for Audit

Emerging Agency Program

Use the Website Master List Checklist as your guide throughout the audit.

Part 1 – Title & Header Section

Review the top section of the webpage carefully.

Verify the following:

Main Title (H1)

Uses ALL CAPITAL LETTERS
Matches the approved page title
No spelling or formatting errors

Second Line (H2)

Uses Yellow Text
Correct font size and formatting
Proper spacing

Course or Program Logo

Correct logo displayed
High-quality image
Proper alignment
Not stretched or blurry

Third Line (H3)

Uses ALL CAPITAL LETTERS
Blue Text
Matches approved copy

Additional Paragraph

Correct wording
Proper spacing
Grammar and spelling checked

Learn More Button

Button is visible
Correct button styling
Link directs to the correct page
Opens properly

Form or Spiffy Form

Yellow box displays correctly
Form loads properly
Required fields appear correctly
Form can be submitted successfully

Part 2 – Content Section

Review the entire body of the page.

Check:

Content formatting
Images display correctly
Text alignment
Buttons are visible
Every button links to the correct destination
No duplicate or unnecessary content

Part 3 – Timeline Section

Carefully inspect the timeline.

Verify:

Timeline Heading

Correct spelling
Proper formatting

12-Month Timeline

All 12 months are included
Correct order

Month Labels

Yellow text
Consistent styling

Timeline Title

Uses Heading 2 (H2)
Correct formatting
Proper spacing

Timeline Buttons

Every button works
Links direct to the correct page

Part 4 – Blog Section

Review every featured blog.

Verify:

Featured image displays correctly
Image links to the correct blog
Blog title is correct
Blog publication date is accurate
No broken links

Part 5 – Let's Connect Section

Review the final section of the page.

Verify:

All buttons work correctly
Buttons direct users to the proper destination
Styling matches the website

Other Items to Check

Spelling & Grammar

Review the entire page for:

Misspelled words
Grammar mistakes
Missing punctuation

Font Formatting

Verify that:

fearless is always written in lowercase letters
Font styles remain consistent throughout the page

Footer

Inspect the footer carefully.

Confirm:

Every footer link works
Social media icons display correctly
Social media icons link to the correct pages
Copyright information is accurate

Documenting Corrections

Whenever you find an issue:

Record exactly what needs to be corrected.
Include the webpage URL.
Add the direct link to the section needing correction.
Clearly explain the issue so it can be fixed quickly.

Example:

Issue: Learn More button links to the wrong page.

Location: Performance Programs Page

Correction Needed: Update button URL to the correct program page.

Link: (Insert webpage URL)

Key Reminder

A website audit is more than checking appearance—it ensures every visitor has a seamless experience. Test every button, verify every link, review every section, and document all issues with clear notes and the corresponding webpage links so corrections can be made efficiently.