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Marketing: Using Gemini to Draft Blogs, Video Topics, Email and Social Ideas

In this article we show how to draft our monthly blog marketing. 

 

 

 Knowledge Base Article: Generating Blog Content & Social Assets Using Google Gemini Gems1. Overview & PurposeThis guide outlines the standard operating procedure (SOP) for generating complete blog packages using custom Google Gemini Gems. Using this automated workflow, team members can quickly produce SEO-optimized blog drafts, supporting social/email assets, and an editable Google Doc for internal review and publishing.
2. Prerequisites & Materials Needed

  • Marketing Calendar: Source for the scheduled blog topic/title.
  • Target Destination URL: Relevant landing page, product page (e.g., Strategic Planner), or related blog post to include for internal linking and call-to-actions.
  • Google Gemini Account: Access to the team’s pre-configured custom Gem (e.g., Standard Blog Gem).
  • Connected Google Drive: For direct Google Docs export.

3. Step-by-Step Workflow

Step 1: Gather Topic & Link Details

  1. Open the internal Marketing Calendar.
  2. Copy the scheduled blog topic/subject.
  3. Locate and copy the destination URL (landing page or product link) that should be referenced within the post.

Step 2: Open the Blog Gem in Gemini

  1. Navigate to Google Gemini
    2. .

 

  • From the left sidebar, click on Gems.
  • Select the pre-configured Standard Blog Gem.
  • Click New Chat to start a clean session.

Step 3: Submit the Generation Prompt

Enter the initial prompt into the chat window following this format:

"Please write a blog on this topic with links to this landing page to purchase: [Insert URL]"

Submit the prompt and allow Gemini approximately 30–60 seconds to process the request.

Step 4: Review the Generated Assets

The custom Gem generates a complete content bundle including:

  • SEO Metadata: Primary keywords, secondary keywords, and target search volumes.
  • Title Variations: Alternative headline options.
  • Full Blog Draft: Complete post incorporating contextual hyperlinks and calls-to-action.
  • Repurposing Assets:
    • Video topic/script ideas.
    • Multi-platform social copy (Facebook, X/Twitter, LinkedIn, Instagram).
    • Sample promotional email newsletter.

Step 5: (Optional) Updating Gem Instructions

If the recurring output needs adjustments (such as adding more emojis to email copy or altering formatting):

  1. In the Gem menu, select Edit Gem.
  2. Locate the relevant section within the instructions (e.g., the email creation prompt).
  3. Add specific guidelines (e.g., "Include relevant emojis to make the email engaging").
  4. Save updates to ensure all future chats adopt the revised rules.

Step 6: Export to Google Docs for Approval & Task Creation

  1. Once the content is ready, send the following prompt in the same chat:
    "Please create a Google document with this information for approval and editing."
  2. Gemini will connect to Google Drive and generate an exported Google Doc retaining all hyperlinks and formatting.
  3. Open the generated Google Doc and copy the URL.
  4. Paste the document link into your project management system to assign a task for editorial review and approval.